Philosopher Friedrich Nietzsche famously noted that out of chaos comes order. His theory has proven true time and time again. One day, it might even apply to the cannabis industry. For now, we are a work in progress. Currently we have inconsistency among our state regulations, continual and confusing updates within state safety standards, and significant conflict with the federal government.
But we can’t blame all our unsteadiness on outside forces. We bear some responsibility as well, starting with how we attract customers and deliver a consistent and exceptional customer experience. No longer hampered by our full-fledged fight for legalization, we have an opportunity to market our businesses and products in a new and transparent way.