Jill Ellsworth is the Founder and CEO of Willow Industries, the industry-leading organic cannabis kill step. WillowPure, the company’s patented, organic ozone-based technology, is scientifically proven to reduce or eliminate contaminants such as yeast, mold and bacteria from cannabis while protecting the medicinal properties of the plant.

Prior to launching Willow Industries, Jill founded Vibrant Earth Juices (VEJ), a Santa Barbara-based cold-pressed organic juice company. Jill became passionate about pasteurization techniques, employing High Pressure Processing (HPP) to prevent microbial growth and increase the shelf-life and freshness for her juice line.

After seeing the lack of health and safety standards, Jill transitioned into the legal cannabis industry to share her knowledge of food safety with the emerging market. In 2015, Jill founded Willow Industries, the first cannabis decontamination company in the country.

Topics Discussed:

  • FDA-standards for Food & Beverages vs. Cannabis
  • Cannabis kill step process (microbial decontamination)
  • Consistency over intensity