Starting a business isn’t for the faint of heart. There are constant highs and lows, and everything in between—sometimes all in a single day. For me, this roller coaster ride is an addiction. I love taking an idea and turning it into something that others value and desire. I’ve done it three times: first building an organic juice company, then a beverage distribution business, and now Willow Industries, which helps cannabis cultivators and infused product manufacturers produce a cleaner, safer product that is more likely to meet state regulations and stand out in the marketplace.