The Willow Industries Team

Jill Ellsworth began her career as an entrepreneur in the health and consumer safety space, creating solutions for better living. Prior to launching Willow Industries, Jill founded Vibrant Earth Juices (VEJ), a Santa Barbara, CA and Denver, CO-based cold-pressed, organic juice company.

This is where she became passionate about pasteurization techniques, employing High Pressure Processing (HPP) to prevent microbial growth and increase the shelf-life and freshness for her juice line. After seeing the lack of health and safety standards in the cannabis industry, Jill saw an opportunity to share her knowledge of food safety with the emerging market, with a goal of bringing a kill-step to cannabis.

While working with cultivators around the country, it became apparent that there were limited educational resources on microbes and where to find and attack them at specific checkpoints within the pre-and post-harvest processes. In order to provide a holistic partnership to cultivators and long-term success, Willow Industries focused on building out the microbial management arm of their services. With a team of Microbiologists, Willow Industries was able to build out a support system for cultivators that empowers them with quality assurance best practices, and knowledge behind microbial contamination. The result was healthier plants, and lower bioburden on the end product, allowing for a gentle kill step as a preventative measure. 

Fast forward to 2023, WillowPure is currently being leveraged by cannabis producers and brands in 38 states, Canada, and Australia.