by Jill Ellsworth | May 18, 2026 | Industry Insights & Technology
If you’re working in the cannabis space, you’ve probably heard a lot about the infused pre-roll market lately. At Willow, my team and I spend every day untangling the real trends behind what cannabis buyers want, especially as we look ahead to 2026. This year is... 
by Jill Ellsworth | May 15, 2026 | Industry Insights & Technology
As someone who’s been in this industry a while, I’ve seen firsthand how AI in cannabis QA is flipping the script. We’re not just talking about quality behind closed doors anymore – the conversation is right out front, woven into how you market and... 
by Jill Ellsworth | May 14, 2026 | Industry Insights & Technology
If you’ve been eyeing ways to steady your bottom line, automation in cannabis quality assurance is one area worth serious exploration. Right from the start, blending automated quality systems into your grow or production process doesn’t just mean better cannabis... 
by Jill Ellsworth | May 13, 2026 | Industry Insights & Technology
If you’re operating in the infused pre-roll market, you already know how quickly trends can evolve and how critical it is to keep pace. At Willow, with years in the cannabis space, I’ve seen firsthand how quality systems and automation in cannabis aren’t just... 
by Jill Ellsworth | May 12, 2026 | Industry Insights & Technology
If you’ve been watching the infused pre-roll market, you know sustainable cannabis manufacturing is getting a serious upgrade – thanks to smart automation and next-gen decontamination. As a cannabis business owner myself, I’ve seen firsthand how staying...